Rational thinking is a kind of thinking that has a clear thinking direction and sufficient thinking basis, and can observe, compare, analyze, synthesize, abstract and generalize things or problems.
My understanding is to use logical thinking to sort out a thing or thing, carefully share the ins and outs of the thing, clarify the goal, and know why to do it. Based on the three-dimensional cognition of things, it is also necessary to clarify what risks and problems there are, and where there are risk points, and then derive solutions in sequence and verify them, and quantify whether the solution really solves the problem in the form of data. , whether new problems arise.
Rational thinking is not only the label of interaction designers, but also what visual design needs to improve and possess.
Why do designers need rational thinking?
To solve problems and create value.
The current situation of designers
Common problems of designers:
individual-centred subjective thinking
At this stage, whether the designer's thinking and output are based on rational thinking, and whether the designer can use his rational thinking to persuade or let the demander understand your plan more thoroughly in the face of doubts Latest Mailing Database from the demander. Obviously, for designers, rational thinking is not enough, and more is the cognition at the perceptual level and the beauty and ugliness at the visual level.
The mutual communication between designers only stays at the visual level. The first thing they see is the visual. They do not think about the corresponding framework layer behind the visual, as well as the corresponding functions, business, and user pain points. , you don't do it beautifully" "It doesn't feel good".
Designers will have negative emotions in the face of the guidance behind them: "It has been changed 6 times", "red ones do not conform to the norm", "what do you know?" Facing the doubts of the demand side, the designers feel overwhelmed , even doubting their own aesthetics, which is not conducive to enhancing the enthusiasm of designers to work.
The first feeling of the demand side when seeing the design plan is also based on sensibility, which is not in line with his aesthetics. At the same time, he also thinks: the designer is just drawing and cutting the drawing, and the cost of changing it is very low. Let him change it, he just The hand of the demand side.
In the face of the above embarrassing situation, the overall analysis: perceptual thinking is the least costly way of thinking for the human brain. The sex is very large, and it takes careful thinking to come to a conclusion.
Therefore, vision is something that everyone can point to in a short period of time, and even the aunt who walks by can say that she doesn't look good, but on the other hand, vision at the perceptual level is very uncertain. This kind of uncertainty It is necessary to use rational thinking to excavate the rational elements that support the vision.
3. Different design requirements
From the perspective of demand, the demands received by designers are divided into four types according to the two aspects of volume and nature:
0-1 Complete Project
Iteration of product features
Reverse push demand for experience
For different needs, designers need to think about different dimensions, understand information at different levels, communicate with different people, and understand the integrity of the needs.