When new content comes out and customers talk to the sales team about the content, there will be a theme of questions, comments, or concerns and your sales team will be able to relay this information to you. With this information, you can ensure that your content in the future keeps these points clear and can directly speak to the concerns of customers. Just be careful when you talk to your sales team, keep your wallet close, or else you might find yourself with some new products. Now, I am sure you are staring at the screen and the fact that this post is almost done but not fully knowing how to implement this strategy, wondering, “How do I get started creating and distributing this content?”. But, don’t worry, I do not plan on dropping this idea off on your doorstep and running away.
There are many ways you can slowly implement these tactics into your day-to-day operations until you can shift over to a full overhaul. In addition, I left a few easter eggs through this article that will take you to these tactics. I would say happy hunting, but the links are in red, not much of a hunt. Content marketing is big (obviously). For Phone Number Database B2B and B2C companies alike, their content creation strategy is critical for the overall lead and sales generation process. I’ve formulated very successful content strategies for a few companies and the part I find people struggling with the most is choosing what to write about. I’ve legitimately heard individuals say that they have written about everything possible – which is never the case. There are always unique ways to choose your next blog topic.
When choosing your blog topics, it is critical that you remain authentic, but also be as methodical as possible. Here are some great ways to choose your next blog topic. Consider Your Goals What are your goals for this blog post? What is your goal with your blog? Are you trying to educate readers? Make a connection with them? Or, are you looking to drive traffic to a certain service offered on your website? Determining a solid goal will help you narrow down what your next blog post should be about. If your goal is to educate your readers but also to drive traffic, then you will want to be specific and relevant to your brand. This way you will get readers that are in the market or the same industry as your audience reading your blog. And, in a perfect world, you would have those readers navigate to your site after they read your blog, or to other posts.